Экономические тексты на английском с переводом

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In 1942 he was made a baron, and two years later he headed the British delegation to the United Nations Monetary and Financial Conference, the Bretton Woods Conference. Let them know solo it. For retailers, the use of catalogs makes it possible to do business considerably beyond their usual trading area. I had the ceiling repaired and took the bill to my landlord.

Do you ø agree? Английский язык для школьников и поступающих в ВУЗы. Инфинитив в функции определения и обстоятельства. What's more, early research found that high levels of advertising in an industry were associated with unstable market shares, consistent with the idea that advertising promoted competition rather than monopoly. But even after allowing for those factors, studies have generally found that, on average, women earn roughly 10 percent less than men even in comparable jobs, with equal levels of education, training, and experience. Consumers are people who use goods and services to satisfy their wants. On one side of this point, the company will have a net loss and on the other side, a net profit. Are you a ø student? For instance, a dealer might offer a bill with 120 days left until maturity at a yield of 7,48 per cent. The Federal Reserve System is one of the largest purchasers of those bonds, and the bank changes the amount of money in the economy when it buys or sells bonds. The product warranty card that you return after a purchase provides marketing information too.

Good lawyers are in demand all over the world. Toward the periphery of Greater London and in the surrounding outer metropolitan area are more sophisticated and specialized industries, such as those manufacturing aircraft, computers, and electronic equipment. This situation can occur even if the overall costs of the program greatly exceed its overall benefits.

The Economy - Экономика, устная тема по английскому языку с переводом. Топик. - A guiding principle of the U.

Исаева Настоящее учебно-методическое пособие построено на традиционных принципах методики и предназначено для студентов заочных отделений экономических вузов и факультетов, специализирующихся в области маркетинга и менеджмента, а также для широкого круга специалистов-экономистов, изучающих английский язык. Основная цель данного пособия - сформировать у обучающихся умение читать и переводить оригинальную литературу по специальности и познакомить с вопросами управления и маркетинга в Англии и США. Тексты уроков подобраны из оригинальных источников. C ontents Unit 1 Grammar: 1. Глаголы to be, to have. Оборот there is, there are. Неопределенные местоимения much, many, few, little. Economics Unit 2 Grammar: 1. Порядок слов в английском повествовательном предложении. Имя существительное в общем падеже в функции определения 3. The market economy Unit 3 Grammar: 1. Эмфатический оборот it is was... Marketing Unit 4 Grammar: 1. Product, price, promotion and place: the four p's of marketing The economy of london Unit 5 Grammar: 1. Industrial management Unit 6 Grammar: 1. Подчинительные союзы и союзные слова. Distributing the product Text. Territorial and administrative division of government in the united kingdom Unit 7 Grammar: 1. Participle i present participle active. Безличные предложения с местоимением it. Особые случаи образования множественного числа существительных. This-these, that-those как заменители ранее стоящего существительного. How competition benefits us all. Competition in many markets: an example. Unit 9 Grammar: 1. Пассивные конструкции характерные для английского языка. Management and control of companies Unit 10 Grammar: 1. Инфинитив в функции определения и обстоятельства. The sources of business funds Unit 11 Grammar: 1. Объектный инфинитивный оборот the objective infinitive construction. Субъектный инфинитивный оборот the subjective infinitive construction. Partnership Unit 12 Grammar: 1. The federal reserve system Other bank services Unit 13 Grammar: 1. Small business in the usa: an s-corporation is not always best. Unit 14 Grammar: 1. Условные предложения conditional sentences. Taxes, taxes, taxes Appendix 1. States of the united states of america Appendix 2. Counties of the united kingdom of great britain and northern ireland Appendix 3. Administrative and territorial divisions of the russian federation Appendix 4. Supplementary reading Unit 1 Grammar: 1. Глаголы to be, to have. Оборот there is, there are. Неопределенные местоимения much, many, few, little. Practise the fluent reading and correct intonation: Hello, John! Glad to meet you! Economics Economics, social science concerned with the production, distribution, exchange, and consumption of goods and services. Economists focus on the way in which individuals, groups, business enterprises, and governments seek to achieve efficiently any economic objective they select. Other fields of study also contribute to this knowledge: Psychology and ethics try to explain how objectives are formed; history records changes in human objectives; sociology interprets human behavior in social contexts. Standard economics can be divided into two major fields. The first, price theory or microeconomics, explains how the interplay of supply and demand in competitive markets creates a multitude of individual prices, wage rates, profit margins, and rental changes. Microeconomics assumes that people behave rationally. Consumers try to spend their income in ways that give them as much pleasure as possible. As economists say, they maximize utility. For their part, entrepreneurs seek as much profit as they can extract from their operations. The second field, macroeconomics, deals with modern explanations of national income and employment. Macroeconomics dates from the book, The General Theory of Employment, Interest, and Money 1935 , by the British economist John Maynard Keynes. His explanation of prosperity and depression centers on the total or aggregate demand for goods and services by consumers, business investors, and governments. Because, according to Keynes, inadequate aggregate demand increases unemployment, the indicated cure is either more investment by businesses or more spending and consequently larger budget deficits by government. Exercises on the Text: 3. Give Russian equivalents to: social science; distribution of goods and services; to try to explain; sociology interprets human behavior; to create a multitude of individual prices; to spend their income; as much pleasure as possible; they maximize utility; for their part; to deal with modern explanation; prosperity and depression; demand for goods and services; business investors; according to Keynes; larger budget deficits. Answer the following questions: What is economics? On what problems do economists focus their attention? What do psychology and ethics try to explain? What does sociology interpret in social contexts? Into what fields can be standard economics divided? What does microeconomics explain? How do consumers try to spend their income? Do they maximize utility? What questions does the second field study? Who is the author of the book «The General Theory of Employment, Interest, and Money»? How does he explain prosperity and depression? Write these phrases in the possessive form, i. Give the comparative and superlative of the following: Example: high -higher - the highest; professional - more professional - the most professional. Translate the following into Russian: 1. There are, however, no «pure» market economies in the world today. Economists note that there is no limit to the amount or kinds of things that people want. There is, however, a limit to the resources. In addition to buyers and sellers, there are several other essential elements in a market economy. There are many buyers and sellers so that no individual or group can control prices. There are two ways to earn income: from your work and from the use of your wealth. Chose the right word to the words given in the first column: many goods much economists a lot of enterprises little knowledge few markets governments explanations time activities work 9. Translate into Russian: Economists have two ways of looking at economics and economy. Macroeconomics is the study of the economy as a whole, microeconomics is the study of individual consumers and the business firm. Each factor of production has a place in our economic system, and each has a particular function. Price stability refers to times during which prices remain constant. A budget is a financial plan that summarizes income and expenditures over a period of time. Saving is one of the most important things that people do with their incomes. Economic forces also affect decisions in the world of business. The United States government also employs economists to study economic problems and to suggest ways to solve them. Consumers are people who use goods and services to satisfy their wants. Efficiency is a measure of how much we get for what we use. Demand is a consumer's willingness and ability to buy a product or service at a particular time and place. He thinks we're listening. I find television very educating. Every time somebody turns on the set, I go to the other room and read a book. Read the text and retell the contents in Russian: London London England , city in southeastern England, capital of Great Britain, at the head of the Thames estuary, west of its mouth on the North Sea. London is one of the world's most important financial and cultural centers and is noted for its museums, performing arts, exchange and commodity markets, and insurance and banking functions, as well as a host of specialized services. In popular and traditional usage, the term City of London, or the City, is applied only to a small area 2. The City of London and 32 surrounding boroughs form the Greater London metropolitan area, which has an area of 1579 sq km 610 sq mi. Government The London Government Act 1963 authorized the creation of a two-tiered government consisting of 32 borough councils and the Greater London Council. The borough councils are locally elected and are responsible for local functions. Until its abolition in 1986, the Greater London Council administered broad functions for the metropolitan area as a whole, such as overall planning, the coordination of transportation systems, and the management of parks. The council comprised 100 councilors, locally elected, and 15 aldermen, elected by the councilors. The historic Corporation of the City of London is equivalent in function to a borough council. Since the reign of King John in the 13 th century, citizens of the City of London have had the right to elect their own mayor. The corporation government is composed of the Lord mayor, who is elected annually by members of the livery companies guilds ; 25 aldermen, who are elected for life; and 153 council members, who are elected annually from 25 wards. From an Encyclopedia Unit 2 Grammar:1. Порядок слов в английском повествовательном предложении. Имя существительное в общем падеже в функции определения 3. Practise the fluent reading and correct intonation: Good bye! Listen to the speaker; read and memorize the following words and phrases: a buyer - покупатель a seller - продавец private property - частная собственность to own - владеть means of production - средства производства incentive - стимул to earn profits - получать прибыль cost - цена, стоимость cost price - цена производства selling price - продажная цена to charge a price - назначать цену polling booth - кабина для голосования to undersell - продавать по сниженной цене Text. The Market Economy A Market, or free enterprise economy is one in which the decisions of many individual buyers and sellers interact to determine the answers to the questions of What, How and Who. In addition to buyers and sellers, there are several other essential elements in a market economy. One of these is private property. By «private property» we mean the right of individuals and business firms to own the means of productions. Although markets exist in traditional and command economies, the major means of productions firms, factories, farms, mines, etc. That is, they are owned by groups of people or by the government. In a market economy the means of production are owned by private individuals. Private ownership gives people the incentive to use their property to produce things that will sell and earn them a profit. This desire to earn profit is a second ingredient in market economy. Often referred to as the profit motive, it provides the fuel that drives sellers to produce the things that buyers want, and at a price they are willing to pay. The profit motive also gives sellers the incentive to produce at the lowest possible cost. Because lower costs enable them to 1 increase their profit margins, the difference between cost and selling price, or 2 reduce prices to undersell during the competition, or 3 both. Economists often compare markets to polling booths. However, unlike the booths in which people vote for politicians, markets provide a kind of economic polling booth for buyers to cast their votes in the form of purchases for the goods and services they want. Producers who interpret the votes correctly by producing the things that buyers demand can earn profits. Those who interpret the voting incorrectly, producing too much or too little, or charging a price that is too high or too low, do not earn profits. In fact, they often lose money. Consumer votes can be a matter of life and death to business in a market economy. Exercises on the Text: 3. Give Russian equivalents to: the decisions of many individual buyers and sellers interact; essential elements; the right to own the means of production; to exist in traditional and command economies; publicly owned; the incentive to use their property; the desire to earn profits; often referred to; to drive sellers to produce the things; the lowest possible cost; to increase their profit margins; unlike the booth; to vote for politicians; to cast their votes; to interpret the voting incorrectly; too much or too little; to lose money; a matter of life and death to business. Answer the following questions: What is a market, or free enterprise? Are there several other essential elements in a market economy? What do we mean by «private property»? Who own the major means of production? What does private ownership give people? What is the profit motive? Why does the profit motive give sellers the incentive to produce at the lowest possible cost? To what do economists often compare markets? What is the difference? When do producers lose money? Translate the following into Russian: 1. Формы притяжательных местоимений Число Лицо I форма зависимая II форма независимая 1-е my - мой, моя, мое, мои mine- мой, моя, мое, мои Един- 2-е your- твои, твоя, твое, твои yours- твой, твоя, твое, твои ствен- his- его his- его ное 3-е her- ее hers- ее its- его, ее о неодушевлен- its- его, ее ных предметах Множе 1-е our- наш, наша, наше, наши ours- наш, наша, наше, наши ствен- 2-е your- ваш, ваша, ваше, ваши yours- ваш, ваша, ваше, ваши ное 3-е their- их theirs- их 6. Put in the missing verbs and possessive forms: Pronoun Verb Possessive 1. I come from Russia... You come from Sweden... We come from Denmark... I come from Greece... They come from China... We come from England... Make ten questions, using these question words: Who? What is the difference? Read the text and retell the contents in Russian: Keynes Keynes, John Maynard, 1 st Baron Keynes of Tilton 1883-1946 , British economist. Keynes was born in Cambridge, England, and educated at Eton College and the University of Cambridge. He began his career in the India Office of the British government and wrote a highly regarded book, Indian Currency and Finance 1913. During World War I he worked in the treasury, which he represented at the Paris Peace Conference 1919. During the next decade he made a fortune speculating in international currencies, taught at Cambridge, and wrote Treatise on Probability 1921 , a mathematical work, and A Treatise on Money 1930. In the latter, he sought to explain why an economy operates so unevenly, with frequent cycles of booms and depressions. Keynes closely examined the problem of prolonged depression in his major work, The General Theory of Employment, Interest, and Money 1936. This book, which provided a theoretical defense for programs that were already being tried in Great Britain and by President Franklin D. Roosevelt in the U. It stated that unused savings prolonged economic stagnation and that business investment was spurred by new inventions, new markets, and other influences not related to the interest rate on savings. Keynes proposed that government spending must compensate for insufficient business investment in times of recession. Shortly after Great Britain entered World War II, Keynes published How to Pay for the War 1940 , in which he urged that a portion of every wage earner's pay should automatically be invested in government bonds. In 1942 he was made a baron, and two years later he headed the British delegation to the United Nations Monetary and Financial Conference, the Bretton Woods Conference. There he promoted establishment of the International Bank for Reconstruction and Development and the International Monetary Fund. Keynes's ideas have profoundly influenced the economic policies of many governments since World War II, and many consider his General Theory of Employment, Interest, and Money one of the most significant theoretical works of the 20 th century. Unit 3 Grammar: 1. Эмфатический оборот it is was... Read the sentences given below. Listen to the speaker; read and memorize the following words and phrases: to involve - вовлекать producer - производитель to be responsible for - быть ответственным за consumer - потребитель manufacturer - производитель, изготовитель pervasive - обширный to determine - определять needs and desires - нужды и желания with regard to - относительно, что касается to persuade - убеждать purchase - покупка product line - ассортимент изделий promotion - стимулирование, продвижение товара in addition - в дополнение to supervise - наблюдать за чем-либо warehouse - товарный склад, оптовый магазин Text. Marketing Marketing, activities involved in getting goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Early marketing techniques followed production and were responsible only for moving goods from the manufacturer to the point of final sale. Now, however, marketing is much more pervasive. In large corporations the marketing functions precede the manufacture of a product. They involve market research and product development, design, and testing. Marketing concentrates primarily on the buyers, or consumers, determining their needs and desires, educating them with regard to the availability of products and to important product features, developing strategies to persuade them to buy, and, finally, enhancing their satisfaction with a purchase. Marketing management includes planning, organizing, directing, and controlling decision making regarding product lines, pricing, promotion, and servicing. In most of these areas marketing has complete control; in others, as in product-line development, its function is primarily advisory. In addition, the marketing department of a business firm is responsible for the physical distribution of the products, determining the channels of distribution that will be used and supervising the profitable flow of goods from the factory or warehouse. Exercises on the Text: 3. Give Russian equivalents to: Activities involved in getting goods; is responsible for the design; early marketing techniques; to the point of final stage; is much more pervasive; in large corporations; precede the manufacture of a product; testing; with regard to the availability of product; enhancing their satisfaction with a purchase; marketing management; regarding product lines; promotion; its function is primarily advisory; the marketing department; physical distribution; the profitable flow of goods. Compose the questions using the following words: 1. Form the Past Indefinite Tense of the following verbs: to involve, to be, to precede, to concentrate, to buy, to get, to make, to have, to select, to contribute, to try, to assume, to spend, to give, to increase. Put the verbs in brackets in the Past Indefinite Tense and translate the sentences: 1. Aristotle and Plato in ancient Greece to write about problems of wealth, property, and trade. The Romans to borrow their economic ideas from the Greeks and to show the same contempt for trade. In ancient and medieval times dire scarcity of resources to be common and to affect the lives of most human beings. In England, Parliament to pass a Statute of Monopolies 1624. The Second development to be the expansion of production that to follow the Industrial Revolution. Cartels to originate in Germany during the 1870s. As business to become more competitive, new and more complex corporate combinations to come on the scene. Put all possible questions to the sentence: 1. During World War II the government of Germany utilized domestic cartels to produce armaments. Translate into Russian paying attention to the emphatic construction «it is... It is the planners who decide what goods and services will be produced. It is the planners, too, with guidance from the country's political leadership, who decide who will receive the goods and services produced. It was at this time 1936 that Keynes' work was published. Indeed, it is from the early 1970s, when dйtente began to take shape. Write in words these numbers: 11, 12, 13, 15, 17, 20, 30, 40. Use hundred, thousand, million with the words in brackets: 300 dollar ; 400 pound ; 10,000 rouble ; 500,000 woman ; 2,000,000 man ; 6,700 child ; 1,000 computer. Read the dates: March 8, 1991; June 22, 1941; May 9, 1945; April 12,1961; January 1, 2000. Translate English jokes: A: Did the play have a happy ending? B: Yes, everybody was happy when it ended. A: A telegram from George, dear. B: Well, did he pass the examination this time? A: No, but he is almost at the top of the list of those who failed. Unit 4 Grammar: 1. No, it's half past two. What date is it today? It's the 10 th of November. It's not warm today. It was warm yesterday. It's going to rain. Product, Price, Promotion and Place: The Four P's of Marketing The total marketing concept involves four steps, or, as they are often called, the four P's of marketing - product, price, promotion and place. The place to begin is with the product itself. A business must determine what kind of product potential customers want. Companies employ very complex market research techniques to find out. Surveys by phone, mail, or personal interview can reveal, exactly, what's on the consumer's mind. The product warranty card that you return after a purchase provides marketing information too. Sophisticated research mathematics applied to a sample of consumers can typify the rest of the consumers. If we can find out what a few want, we can assume the others in the group of population will want the same things. Deciding who should be in the sample is the problem. Researchers have very detailed formulas for constructing marketing samples. Another major part of marketing is price. Companies have to decide on a product price that will cover all costs and also return a profit. Included in costs are such fixed expenses as rent and insurance. Variable expenses must be anticipated too. Those include the costs of material and commissions. These costs are used to compute a break-even point - the point at which income from sales equals fixed and variable expenses. On one side of this point, the company will have a net loss and on the other side, a net profit. Promotion is a key part of marketing because it is the way business get their messages to consumers. Businesses would like to see steady growth rather than sudden surges in business. One function of promotion is to maintain a steady and growing demand. Promotions through advertising in the media, direct mailings or through personal contact are a few of the ways producers make their products known to consumers. If consumers don't know about a product, they won't buy it. Through advertising, businesses tell people what products are available. Advertising even gives them reasons to buy. The final part of marketing, the fourth «P», is place. For a product to be useful, it has to be in place when and where it is needed. That should seem obvious. To sell products, business must anticipate «when» and «where» consumers will buy them. A hot dog at a baseball game on a sunny afternoon is an example of excellent product placement. A lemonade stand in the winter is not. Hot dogs have less value after the game, and lemonade has more value in the summer. Exercises on the Text: 3. Give English equivalents to: Общее понятие маркетинга включает четыре момента; потенциальные покупатели; исследования по телефону, по почте; на уме покупателя; обследуемая группа покупателей; чего хотят немногие; очень подробные формулы; покрывать все издержки; такие постоянные затраты как рента и страхование; вычислить точку самоокупаемости; ключевая часть маркетинга; в средствах массовой информации; предприятия должны предвидеть. Ask questions for these answers work in pairs : The total marketing concept involves four steps. They are product, price, promotion and place. Surveys by phone, mail, or personal interview can reveal it. The product warranty card provides marketing information too. Variable expenses must be anticipated too. A break-even point is the point at which income from sales equals fixed and variable expenses. Promotion is a key part of marketing. Advertising gives people reasons to buy products. To sell products, businesses must anticipate «when» and «where» consumers will buy them. Translate the following into Russian: The Major Marketing Functions Marketing Activity Description Gathering information Business firms collect information about the market to forecast potential sales Buying Before finished goods can be sold, they must be selected and purchased. Transporting Goods must be shipped to the place where they are sold. Selling Goods must be advertised, promoted and sold. Storing Business firms had more goods than they can sell in a single day. These must be stored until they are sold. Financing Cash or credit must be found to pay for the goods the business intends to sell. Standardizing and Grading «Standardizing» is establishing uniform specifications for a product or a service. «Grading» is classifying products by quality and size. Managing risk People in business risk loss if things fail to go as planned. Steps taken to limit these risks fall into this category. Write out these sentences putting the verb in brackets into the future tense: 1. The study of economics to help you to understand economic forces better. Cleaning up the river to require a major effort, and considerable expense. A change in the price of one item to result in a shift in the demand for a substitute. An increase in production costs to have the opposite effect - supply to decrease. As long as supply and demand remain unchanged, the equilibrium of market price to remain constant. Make the sentences a interrogative, b negative: 1. They will try to economize to get the most from what they have. Economics will also help you to fulfill your responsibilities as a citizen in a democracy. Economists will agree that unemployment is bad. Entrepreneurs will try to run their businesses to earn the greatest profits. Translate the following sentences paying attention to the different functions of the word «one». In fact one common definition of economics is «the study of how people make a living». The market price is the one at which goods and services will actually be exchanged for money. One of the main reasons people save their money is to earn interest. Advertising provides us with information about prices, recent improvements in certain goods and services, and the availability of new ones. The development of the socio-economic formations rises from the lower stage to the higher one. State the part of speech of the following words: management, speaker, production, economist, economical, economic, economics, national, technical, techniques, largely, product. Form nouns with the help of the suffixes: -ment: to manage, to agree, to govern, to employ, to invest, to develop. Read the text and retell the contents in Russian: The Economy of London London's economy is distinguished by a multiplicity of activities that reflect the structure of the British economy as a whole. Service industries account for almost three-quarters of total employment; they include banking, insurance, the civil service, transportation, education, food and drink, printing and publishing, retailing, and numerous professional and custom services. Tourism also plays a vital part in London's service industries. Next in importance are manufacturing and engineering and the latter has allied industries; each of these two sectors accounts for approximately 10 percent of total employment. The production of precision instruments, computers, aircraft, automobiles, chemicals, and clothing, as well as the refining of petroleum, are all important. Not unexpectedly, Greater London possesses the country's greatest concentration of professional, technical, and administrative occupations, as well as the highest average income in Britain. The central area of London is dominated by service employment and characterized by the localized concentration of various activities: banking and finance in the City, insurance and law in Holborn, government in Westminster, newspaper publishing in Fleet Street, medicine in Harley Street, tailoring in Savile Row, retail outlets in Bond and Oxford streets, and education in Bloomsbury. Industrial activity is important in the so-called Victorian Manufacturing Belt-a crescent-shaped band on the southern bank of the Thames River, extending northwest from the City and Southwark. Here, small-scale specialized production dominates. Providing the raw materials and access to markets is the extensive Port of London, the major docks of which are located just downstream from London Bridge. London is one of Europe's largest seaports and handles virtually every type of commodity and cargo. To the west of Central London are newer manufacturing areas such as Park Royal. Toward the periphery of Greater London and in the surrounding outer metropolitan area are more sophisticated and specialized industries, such as those manufacturing aircraft, computers, and electronic equipment. To the west of London, economic development has been stimulated by the presence of Heathrow International Airport, and to the south, by Gatwick International Airport. From an Encyclopedia Unit 5 Grammar: 1. Practise the intonation in the questions and the answers: Have you a warranty card? Had you a warranty card? Have you got a warranty card? Are you a student? Industrial Management Industrial Management, in business, term used to describe the techniques and expertise of efficient organization, planning, direction, and control of the operations of a business. In the theory of industrial management, organization has two principal aspects. One relates to the establishment of so-called lines of responsibility, drawn usually in the form of an organization chart that designates the executives of the business, from the president to the foreperson or department head, and specifies the functions for which they are responsible. The other principal aspect relates to the development of a staff of qualified executives. Planning in industrial management has three principal aspects. One is the establishment of broad basic policies with respect to production; sales; the purchase of equipment, materials, and supplies; and accounting. The second aspect relates to the implementation of these policies by departments. The third relates to the establishment of standards of work in all departments. Direction is concerned primarily with supervision and guidance by the executive in authority; in this connection a distinction is generally made between top management, which is essentially administrative in nature, and operative management, which is concerned with the direct execution of policy. Control involves the use of records and reports to compare performance with the established standards for work. Industrial management as just defined dates from the latter part of the 19 th century. A notable impetus to its evolution was provided by the American engineer Frederick Taylor, who developed techniques for analyzing the operations involved in production and for setting standards for a day's work. The techniques originally devised by Taylor were adopted by industrialists to other phases of business, including the employment of qualified workers, and wage incentive programs either to replace or to supplement the piecework system that had previously prevailed. Industrial management experts who succeeded Taylor have applied his techniques to a wider range of business problems. Among the leading successors are the Austrian-American management consultant and educator Peter Drucker and the American economist, writer, and diplomat John Kenneth Galbraith. Exercises on the Text: 3. Give English equivalents to: термин, используемый для описания; два главных аспекта; так называемый; которые определяют директоров предприятия; штат квалифицированных исполнителей; установление политики; закупка оборудования; уровни работы во всех отделах; в этой связи; высшее руководство; действующее руководство; управление; использование учетных документов и отчетов; заметный толчок; техника для анализа действий; была применена промышленниками; программы финансово-материального стимулирования; система сдельного труда; среди ведущих преемников; педагог. Ask questions to these answers work in pairs. Organization has two principal aspects. One relates to the establishment of so-called lines of responsibility. An organization chart designates the executives of the business. The third aspect relates to the establishment of standards of work in all departments. A distinction is made between top management and operative management. Control involves the use of records and reports. The American engineer Frederick Taylor. It was adopted to the employment of qualified workers, and wage incentive programs. Translate the following into Russian: Characteristics of Economic Markets Perfect Competition Monopolistic Competition Oligopoly Monopoly Numbers of Firms Many independent firms. None able to control the market. Many firms providing similar goods and services. A few large firms providing similar goods and services. A single large firm. Control Over Price None. Influence limited by the availability of substitutes. Often influenced by «price leader». Products uniform and equal quality. Products and services differentiated to meet the needs of specific markets. Significant for some products like automobiles. Little for standardized products like gasoline. Ease of Entry Relatively easy to enter or leave the market Relatively easy to enter or leave the market Difficult. Often requires large capital investment. Write down the following verbs in the form of Participle II: to go, to increase, to begin, to buy, to sell, to make, to play, to write, to bring, to specialize, to operate, to understand, to expand. Put the words in brackets in the Passive Voice: 1. Every society to face with the identical problem, the problem of scarcity. The need to chose to impose on us all by our income, wealth and ability to borrow. Individuals and families to limit by the size of their personal income, savings and ability to borrow. In a free market economy, prices to determine by the interaction of the forces of supply and demand. When two goods satisfy similar needs, they to describe as substitutes. Turn the following from Active Voice into Passive Voice: 1. Profits, savings and borrowing power limit business firms. Frederick Taylor provided a notable impetus to industrial management. Keynes wrote many books. The competitive system will determine business ethics. Great complexity of organization and administration characterize the operation of large business firms. Two or more persons own a business organization. Sir Joseph Binks gives Tom a small cheque. They gave Uncle Tom a cheque and a railway carriage. Translate the following sentences into Russian paying attention to the functions of Participle II: 1. Salaries refer to earnings paid on a weekly or monthly basis. The term «wage» typically refers to the earnings of workers paid by the hour or unit of production. Used in certain ways, wealth can earn income. Natural resources are the things provided by nature that go into the creation of goods and services. Nearly 90 percent of goods and services produced in the U. Shares are traded in organized markets such as the New York Stock Exchange. Express the following in Russian: 1. The more you know about the subject, the better career decisions you will be able to make. For their part, entrepreneurs seek as much profit as they can extract from their operations. As a rule, the more scarce something is the higher its price will be, and the fewer people will want to buy it. The higher the price, the greater the incentive to produce and sell the product. Form adjectives with the help of suffixes: -al: economic, nation, production, education, profession. Form adverbs with the help of the suffix «-ly»: economical, political, different, rapid, definite, historical, complete, formal, practical, particular. Read the text and retell the contents in Russian: William Gates Gates, William Henry, III 1955- , American business executive, chairman and chief executive officer of the Microsoft Corporation, born in Seattle, Washington. Gates cofounded Microsoft in 1975 with Paul Allen, his high school friend and partner in computer language development from 1967. Fascinated by computers by the age of 12, Gates had been involved with various programming projects throughout high school. While attending Harvard in 1975, Gates teamed with Allen to develop a version of the BASIC computer programming language for the MITS Altair, the first personal computer. This work on BASIC for the Altair led Gates to drop out of Harvard in 1977 to pursue full-time his vision of «a computer on every desk and in every home,» the idea behind the Microsoft Corporation. In the early 1980's, Gates led Microsoft's evolution from a developer of computer programming languages to a diversified computer software company producing computer operating systems and applications software as well as programming tools. This transition began with the introduction of MS-DOS, the operating system for the new IBM Personal Computer in 1981. Gates took a personal role in convincing other computer companies to standardize on MS-DOS, fueling computer industry growth in the 1980's through software compatibility. Gates also pushed Microsoft toward the introduction of application software such as the Microsoft Word word processing software for the IBM-PC. A key strategic move by Gates was to agree to develop application software for the Apple Macintosh prior to the release of the first Mac in 1984. This led to a strong position for Microsoft in applications that take advantage of the graphical user interface GUI. Much of Gates' success rests on his ability to translate technical visions into market strategy, and to blend creativity with technical acumen. His willingness to bet on new technologies such as Microsoft Windows, Windows NT, and workgroup applications has paid off in keeping Microsoft at the forefront of computer hardware and software evolution. Unit 6 Grammar: 1. Подчинительные союзы и союзные слова. Practise the fluent reading and correct intonation: Ex cuse me, please. It's no trouble at all.